Function: Introduces its 2011-2012 Industry Advisory Board

Diverse Group of Professionals to Bring Strategic Insight to Building Product Manufacturers

ATLANTA, August 9, 2011 – Function:, a marketing agency that specializes in reaching the architecture, building and design community, introduced today its 2011-2012 Industry Advisory Board. The board, comprised of a national group of innovative and well-respected architecture, engineering and construction (AEC) professionals, was developed to serve as a “think tank” that can address the real-world concerns of building product manufacturers as they develop products, tools, systems and communications initiatives.

The Industry Advisory Board is one of many unique resources that enables Function: to strategically guide product manufacturers with industry trends, new product rollouts, and design/aesthetics. Beginning this year, the Industry Advisory Board has been expanded to include the perspective of contractors, builders and designers as well as architects.

“As Function: continues to evolve, so does our Industry Advisory Board. By bringing together a balanced cross-section of our clients’ target audiences, we are able to offer a well-rounded board with varying industry perspectives,” said Dana Castle, principal and director of strategy for Function:. “Function:’s Advisory Board is one of many ways our marketing specialization adds value – bringing manufacturers closer to their customers and helping them better understand not just what their customers think but how they think. With the great success of our previous Advisory Boards, we are excited to work with this new group of industry leaders.”

Understanding how important the trade audiences’ professional knowledge, opinions and expertise are to product manufacturers, Function: receives board recommendations from leading industry editors and publishers, then hand selects the board members for a one-year tenure. Board members will work closely with Function: to provide subject matter expertise and guidance on how manufacturers can best meet the needs of their customers.

Function:’s 2011-2012 Industry Advisory Board includes:
• Laura Davis, AIA IFDA, Vice President, Director of Marketing atHPD Architecture
• Carl Seville, NARI CR, LEED® AP, President and founder of Seville Consulting LLC
• Megan Tinkler, Owner of Megan Leanne Interior Design
• Stephen Denton, RA, LEED® AP, Project Architect at Stanley Beaman & Sears
• Brian Zeis, President and founder of Anjer Construction