At Function: our focus is reaching architects and designers. We're always faced with the challenge of uniquely marketing and promoting our clients' products to this audience, but now we've decided to create a challenge of our own. A depressed economy have made for some tough years in the industry, but we want to move past that and look at the future. We want to know how architects would want to build it. What they see in the future for themselves and for their communities.
So, this Spring, we are inviting architects, designers, contractors, students and our neighbors to join us for “Construct. Build. Evolve.” and answer the question: how would you build the future? During the event we will be featuring birdhouses constructed by architects from recycled materials and building product samples, which will “house” participants’ responses to the question. By hosting this thought experiment via a community event, we are hoping to connect the architecture and design community with new ideas and fresh insights, and learn more about how we can all shape our future.
The best part of this event, for me, is seeing the motivation by everyone in the studio. We love doing great work, but even more, we relish in doing work with a meaning. This event is all of that and more. It has been a wonderful team building experience, bringing together all we do from inspiring marketing and design to articulate PR and event coordination. It's something we all strongly believe in and the determination has been incredibly motivating. It's amazing how a single idea can grow with such strength when you truly believe in something.
We brainstormed the idea over the past months, and it grew and grew. Joslyn and Jessi had brilliant thoughts as to how we can promote it, from social media including Twitter, Facebook and LinkedIn to traditional outreach. Their motivation connected us with the Atlanta AIA chapter and NAHB. They continue to identify new avenues of reach.
Angela headed up the design, and wow, did she embrace it. Her motivation has been inspiring. Starting with the branding and naming, she took it on. Her passion shows in the microsite - check it out! http://functionatl.com/CBE2011/main. She didn't stop there. She employed the help of her architect friend Nathan Koskovich to spread the word and signed him on as our first architect.
We also don’t want the fabulous creations of our architects to go to waste, so to continue the positivity for the future, we will be donating the houses to shelters, nursing homes and schools.
I was amazed by the encouragement and excitement of our clients to help donate old samples and join the movement. We couldn't have done this event without their donations. And thankfully, we are all thrilled to weed through our own product samples that have been stashed in the studio! Everyone has been collecting corrugated boxes to create and cut our birds for the event.
It's things like Construct. Build. Evolve. that remind me how much I love what I do. Join us....and give us your insight as to how you would build the future.