Connecting at AIA 2010

This year’s AIA convention took place June 10-12 in Miami, Florida. Several of us from Function: attended the convention this year…supporting our clients, meeting with architects, talking to building product manufacturers (BPMs) that were exhibiting at the show, discussing industry trends…it was a busy time. And a very good time. We really do have fun at these things!

And I have to say, I believe it’s at these industry shows that Function: thrives. You see, we aren’t just any average marketing agency. We specialize in the Architecture, Engineering and Construction (AEC) industry. While other marketing agencies spread themselves across all types of industries, this is ours and we know it well. These are our clients, our co-workers and friends. This is our audience.

My favorite thing about AIA is the opportunity to meet people across the industry face-to-face. As a PR professional, I send a lot of emails and make a lot of phone calls. But there’s nothing like putting a face with a name. Today when I spoke with members of the media across the country that I met with at AIA, it was personal. I was emailing people who had made the same business trip as me just a week before. I was talking to people who had experienced the same Miami humidity. I’ve shared some laughs with them. I know about their families and I know about their job history. So to me, this is the best part of AIA- connecting with people. At Function: we promise our clients that we are connected to the audience that they need to reach. And AIA is one of the places we connect…

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