Social Media: Best Practices for the BPM

Ever heard of FUMIFU? I am a big proponent of acronyms and this one stuck with me. I can’t take credit for it, but FUMIFU stands for: First Use Must Inspire Future Use. One of the goals for your Social Media efforts should be to create customer loyalty: give customers a reason to continue visiting your pages/profiles and following your tweets, posts and status updates. The following are some guidelines that will help keep your audience engaged and coming back for more.

Come Original – Provide something exclusive that helps you stand out against the crowd. Social Media may be new but it’s already becoming a crowded channel so it’s imperative to have a unique angle.

Just the facts, ma’am – nature of social media lends itself to opinions and a casual voice but information should be fact-based and come from a reliable source.  If your content is backed up by a reputable source, you will gain further credibility.

Post with "posthaste" – Post early and post often. Update frequently. Unless your target audience is history buffs, nobody wants to read old news. An interesting topic means little unless it’s also timely. Content is being updated at such a frantic pace that the shelf life of status updates and posts is very short. Before long, your interesting story will be buried so make sure to get it online while it’s still fresh.

Does your message pass the Social Media REST test? – Relevant, Engaging, Strategic, Targeted content. Deliver content you know matters to your audience in a way they can relate in the language they speak. Can you tell I love acronyms? This one is my own creation. Feel free to use it as long as you reference me and link to this post!

Seriously, have fun! – Try to make your social media efforts entertaining, engaging and enjoyable for your audience. If you can post unique, factual, timely, relevant information, take it to the next level by making it actually fun. Social Media is rapidly becoming a cluttered space already, so the enjoyment factor could well be the difference in a potential customer following you or one of your competitors. Don’t be afraid to be playful or use humor to help set yourself apart.

ted hettick
business development manager  
FUNCTION: we’re into building things through marketing, design and public relations

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