Cliché isn't always a bad thing.

They say absence makes the heart grow fonder. If you love something, set it free. And that love is a many splendored thing.

My love for design is most certainly a many splendored thing. Branding and strategy, web and digital media, environmental and experience design. Of which we at Function: have been doing a lot lately. It's great fun, flexing creativity in ever-exciting ways.

But personally, I'm missing the smell of the press room something awful...

(Picture me pouting here.)

'Cause I'm a true paper-lover. I love typefaces and imagery and the way ink forms them on the page. I love printing and printed things. I love the feel of paper in my hand and guessing what stock was used. I love flipping pages and the flow of design in doing so.

So I thought I'd share a little print trivia, courtesy of Wikipedia:

In printing, a cliché was a printing plate cast from moveable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. "Cliché" came to mean such a ready-made phrase. The French word "cliché" comes from the sound made when the matrix is dropped into molten metal to make a printing plate.



angela k mitchell
art director
FUNCTION:
we’re into building things through marketing, design and public relations