Know Your Audience

On my computer I have a "post it" note that says "stop marketing to yourself". As professional marketers, we tend to forget marketing should be about the audience and their current needs not our needs. The word audience is ever so important in today's marketing tactics. If you don't know your audience, any marketing can be expensive and potentially harmful. Take social media for example: Let's say the audience is architects, we need to keep in mind how architects think, how they specify products, what building types they work on, what are current issues affecting their design decisions. We have to know the audience to be relevant - to really offer up a valuable conversation. Social media is not about getting out there talking about nothing - it truly is about bringing value to your audience.

dana castle
principal + director of strategy
404 524 3075 x12

we’re into building things through marketing, and public relations

twitter: @FunctionAtlanta

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