PRESS RELEASE: Function: To Join RCMS Group on Building Information Modeling (BIM) Webinar

Specialized Marketing Agency and Other AEC Industry Leaders Gather to Discuss The Effects of BIM on the Industry

ATLANTA, January 12, 2009 – Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, will be joining RCMS Group, the industry leader in Building Information Modeling (BIM) services to the design and construction marketplace, for a complimentary BIM Roundtable webinar on January 15, 2009 at 1:00PM EST. Industry experts fromHOK, HNTB, Gilbane Building Company, GSA, Dalpos Architectural Integrators and Freese Construction Company will also be joining to discuss the value of BIM, as well as the challenges and benefits firms are experiencing on projects that have used BIM.

The use of BIM has continued to increase across the industry and is being used not only by architects, but contractors and building product manufacturers. Function: works with various building product manufacturers, designers and builders to help them better understand the uses of BIM in their specific fields. Throughout the webinar session, panelists will share their opinions on the value of BIM, as well as the challenges adopters may face and the benefits of implementation.

“Function: has specialized in the building industry for years and we are dedicated to providing clients with a thorough knowledge of the industry to help them build brands and increase sales,” said Dana Castle, Function:’s principal and director of strategy. “Whether implementing BIM for a design project, using its data to assess building performance or creating product models to ease specification, we have found that there is still much uncertainty across the industry as to how to best apply BIM. Participating in RCMS’ webinar allows us to provide clients with additional opportunities to hear from leaders in the AEC industry on topics of importance, such as BIM, so they can continue to develop strategic programs and remain competitive.”

For more information, or to register, visit or

Media contact: Joslyn Fagan